Mme. Ma Hongtao is the Secretary General of the China Council for the Promotion of International Trade, Sub Council Agriculture (CCPIT-SSA); and Director General of Agricultural Trade Promotion Center (ATPC) of MARA. Mdm. Ma has held a variety of positions in agricultural and commercial departments, both at the national and regional levels. CCPIT-SSA is a professional organization engaged in the promotion of trade, economic cooperation and technical exchange in the field of agriculture in China. CCPIT-SSA also organizes a number of expositions, including China Fisheries & Seafood Expo, which debuted in 1996 in Qingdao.

Rachel Liu is Senior Purchaser for Freshippo/Hema. Owned by China’s internet giant, Alibaba, Inc., Freshippo/Hema operates more than 150 new generation supermarkets in China. The chain, which is rapidly expanding, is a hybrid “bricks and mortar” and e-commerce concept. Live, fresh and frozen seafood are major contributors to the chain’s revenue.

Dr. Cui He, President of China Aquatic Products Processing and Marketing Alliance(CAPPMA), has been with the organization since 2007. Under his leadership, CAPPMA plays an important role in promoting the improvement of processing technology and management of aquatic products in China. CAPPMA serves the Chinese seafood industry by standardizing regulations and providing a variety of market assistance programs.

Victoria Braathen is the China Director of the Norwegian Seafood Council (NSC). Based in Shanghai, Ms. Braathen is in charge of NSC’s branding and promotion programs throughout China. NSC has been promoting Norwegian salmon in China for more than 20 years, at both the retail and foodservice levels. In addition to salmon, NSC promotes pelagic species such as mackerel and Arctic cod under the Norwegian brand.

Jose Antonio Camposano has been the Executive President of Ecuador’s Camara Nacional de Acuacultura (CNA) since 2011. CNA represents Ecuador’s leading shrimp exporters by promoting and developing international markets for Ecuador branded shrimp. José Antonio also holds the Presidency of the Board of Directors of the Corporation for the Promotion of Exports and Investments CORPEI and is a member of the Board of Directors of the Ecuadorian Federation of Exporters, FEDEXPOR He currently holds a position at the Advisory Board of the Sustainable Shrimp Partnership – SSP, an initiative presented by Ecuadorian companies that invites shrimp producers to compete in the international market with a product that meets the highest social and environmental standards.

Fan Xubing is the owner and CEO of Seabridge Marketing. Since 2003, Seabridge Marketing has contracted with a number of leading international seafood marketing organizations to help them develop and execute promotion campaigns to increase their sales in the Chinese market. Seabridge is a full-service marketing company and a leader in how to use social media to expand market awareness within both the wholesale distribution chain and with Chinese consumers.